Privacy Policy

Effective Date: January 19, 2026

This Privacy Policy explains how Storey.org.uk ("Storey", "we", "us", or "our") collects, uses, stores, and protects personal information when you use our online life planning and legacy platform. We are committed to protecting your privacy and handling your data transparently, fairly, and in accordance with UK data protection law.

Who we are Storey.org.uk provides a secure platform to help individuals organise important life information, including contacts, accounts and assets, documents, memories, messages, and planning tools such as Advance Care Plans, Funeral Wishes, Lasting Powers of Attorney, and Wills. We understand the deeply personal and sensitive nature of this information and treat it with the highest level of care.
Information we collect
1. Account information
  When you create a Storey account, we collect information such as your name, email address, and login credentials. Depending on how you use the platform, you may also choose to provide additional details such as your date of birth, address, and contact information.
2. User-generated content
  You may choose to store highly personal information on Storey, including documents, notes, memories, messages, photos, audio, and video. This information is created and controlled by you.
3. Payment information
  If you purchase a paid plan, payments are processed by trusted third-party payment providers. We do not store full card details on our servers.
4. Technical and usage information
  We may collect limited technical data such as IP address, device type, browser type, and pages visited. This data is used to keep the platform secure, reliable, and to understand how the website is used.
Special category (sensitive) data Some information you choose to store (such as health preferences, care wishes, or end-of-life planning) may be considered special category data under UK GDPR. We only process this information because you choose to provide it for your own private planning purposes, and you remain in control of who can access it.
How we use your information
1. To provide the service
  To create and manage your account, store your information securely, and provide the features you choose to use.
2. To communicate with you
  To send essential service emails such as account notifications, security alerts, and important updates.
3. To improve Storey
  To understand how our website is used and improve performance, usability, and reliability.
4. To meet legal obligations
  Where required to comply with applicable laws, regulations, or lawful requests.
Lawful bases for processing Under UK GDPR, we process personal data on the following lawful bases: performance of a contract (to provide the Storey service), legitimate interests (to operate and improve the platform safely), legal obligation, and your consent where required (for example, analytics or marketing).
AI-assisted features (OpenAI) Storey uses AI-assisted features to support onboarding, guidance, and in-account assistance. These features help explain functionality, suggest next steps, and improve the overall user experience.
1. What information is shared
  We may share limited, non-identifying usage signals with our AI provider (OpenAI), such as progress indicators (for example: number of contacts added, completion percentages, or which sections have been started or completed).
2. What information is not shared
  We do not share personal details (such as your name, email address, or contact information), nor do we share the contents of your stored data, documents, messages, memories, or any information about other individuals linked to your account.
3. Purpose of processing
  This information is used solely to provide contextual assistance, such as guiding you through setup or suggesting relevant next steps. It is not used to identify you or to make automated decisions with legal or significant effects.
4. Data protection
  OpenAI acts as a data processor and processes this information in accordance with contractual data protection obligations. We do not permit the use of this data for advertising or profiling.
Cookies, analytics, and advertising Storey uses minimal cookies. Analytics and advertising tools (such as Google Analytics and Meta Pixel) are only enabled where required by law after your consent. For full details, please see our Cookie Policy.
Information sharing
1. Service providers
  We may share limited data with trusted third-party providers who help us operate the platform (e.g. hosting, payments, email delivery). They are bound by contractual confidentiality and security obligations.
2. Legal requirements
  We may disclose information where required by law or to protect the rights, safety, or security of Storey or others.
3. Business changes
  If Storey is involved in a merger, acquisition, or asset sale, personal data may be transferred as part of that process. We will notify users if this occurs.
Data security We use industry-standard technical and organisational measures to protect your information, including encryption, access controls, and secure infrastructure. While no system can guarantee absolute security, protecting your data is a core priority at Storey.
Data retention We retain personal data only for as long as necessary to provide the service or meet legal requirements. You can delete content or close your account at any time.
Your rights Under UK GDPR, you have the right to access, correct, delete, restrict, or object to the processing of your personal data, and the right to data portability. You may also withdraw consent at any time where processing is based on consent.
Children’s privacy Storey is not intended for use by individuals under the age of 18. We do not knowingly collect personal data from children.
Changes to this policy We may update this Privacy Policy from time to time. Any significant changes will be communicated clearly on the website or by email where appropriate.
Contact us If you have any questions about privacy or data protection at Storey, please contact us via our Contact Page.